Role
Product Designer,
UX Design, UI Design, Research, Rapid Prototyping, User Research, Competitive Analysis, Product Strategy
Product Designer
UX Design, UI Design, Research, Rapid Prototyping, User Research, Competitive Analysis, Product Strategy
User →
User →
Users struggles with consistency, habit formation, and self-guidance
Users struggles with consistency, habit formation, and self-guidance
Platform →
Platform →
IOS
Timeline →
Timeline →
2 weeks
2 weeks
Status →
Status →
Completed
Completed
Overview
Overview
Vita is a digital wellness companion designed to help motivated individuals transform their health intentions into sustainable daily habits. While many Gen Z and Millennial users want to exercise more, improve sleep, and take better care of their mental well-being, they often struggle with consistency, lack of structure, and overwhelming expectations.
Vita is a digital wellness companion designed to help motivated individuals transform their health intentions into sustainable daily habits. While many Gen Z and Millennial users want to exercise more, improve sleep, and take better care of their mental well-being, they often struggle with consistency, lack of structure, and overwhelming expectations.
Highlights
Highlights
Given Challenge Statement
A client wants to design Vita, a digital wellness
companion that helps people improve their physical and mental well-being in a sustainable way.
Many potential users want to exercise more, eat healthier, sleep better, or take care of their mental health, but feel overwhelmed by too many goals, inconsistent motivation, and a lack of personalized guidance.
They often start with high motivation but struggle to build lasting habits and track meaningful progress over time.
The experience must feel supportive, calm, and trustworthy while encouraging consistency and long-term engagement.
A client wants to design Vita, a digital wellness companion that helps people improve their physical and mental well-being in a sustainable way.
Many potential users want to exercise more, eat healthier, sleep better, or take care of their mental health, but feel overwhelmed by too many goals, inconsistent motivation, and a lack of personalized guidance.
They often start with high motivation but struggle to build lasting habits and track meaningful progress over time.
The experience must feel supportive, calm, and trustworthy while encouraging consistency and long-term engagement.
Metric / Findings
Metric / Findings
%70
Abandonment
Of users quit wellness apps within 90 days
%70
Retention Lift
Say tailored guidance helps them stay consistent
#1
Pain Point
Stress & sleep — top daily issues for Gen Z users
Target User Group
Who they are → Primarily Gen Z and Millennials
Motivation → Highly motivated to improve exercise, sleep, and mental well-being
Struggle → Consistency, habit formation, and self-guidance
Gen Z
Millennials
Health-motivated
Habit-seekers
Low-consistency
Motivation → Highly motivated to improve exercise, sleep, and mental well-being
Who they are → Primarily Gen Z and Millennials
Struggle → Consistency, habit formation, and self-guidance
Target User Group
Core Needs
Core Needs
#1
Help turning motivation into habits, not just information
#2
Personalized guidance that adapts to energy levels, mood, and progress
#3
Holistic support — mental health, sleep, and exercise are interconnected
#4
Low-friction routines that fit naturally into daily life
#5
Ongoing encouragement and feedback — not one-time plans
#1
Help turning motivation into habits, not just information
#2
Personalized guidance that adapts to energy levels, mood, and progress
#3
Holistic support — mental health, sleep, and exercise are interconnected
#4
Low-friction routines that fit naturally into daily life
#5
Ongoing encouragement and feedback — not one-time plans
#1
Help turning motivation into habits, not just information
#2
Personalized guidance that adapts to energy levels, mood, and progress
#3
Holistic support — mental health, sleep, and exercise are interconnected
#4
Low-friction routines that fit naturally into daily life
#5
Ongoing encouragement and feedback — not one-time plans
Research Findings
Fitness and mental wellness apps are the two largest categories by downloads, butup to 70% of users abandon wellness apps within 90 days— motivation alone is not the problem, habit support is.
Research shows that personalization significantly improves retention:over 70% of users say tailored guidance and adaptive goalshelp them stay consistent.
Younger users reporthigh stress and poor sleep qualityas top daily issues, yet also say current apps feel too generic or disconnected — creating a clear gap for a holistic, habit-focused solution.
Research shows that personalization significantly improves retention:over 70% of users say tailored guidance and adaptive goalshelp them stay consistent.
Fitness and mental wellness apps are the two largest categories by downloads, but up to 70% of users abandon wellness apps within 90 days — motivation alone is not the problem, habit support is.
Younger users reporthigh stress and poor sleep qualityas top daily issues, yet also say current apps feel too generic or disconnected — creating a clear gap for a holistic, habit-focused solution.
Key Insight
"The market is ready — but the gap is not in motivation, it's in structure. Users need a companion that adapts to their whole life, not just their goals."
"The market is ready — but the gap is not in motivation, it's in structure. Users need a companion that adapts to their whole life, not just their goals."
Key Insight
Opportunities
Opportunities
Feature 1
● Live Habit Tracking
● Motivation messages
● Routine progress feedback
Feature 2
● Quick routine creation
● Guided setup
● Calendar sync
Feature 3
● Customizable dashboard
● Support and specialized messages
Research Findings
Fitness and mental wellness apps are the two largest categories by downloads, butup to 70% of users abandon wellness apps within 90 days— motivation alone is not the problem, habit support is.
Research shows that personalization significantly improves retention:over 70% of users say tailored guidance and adaptive goalshelp them stay consistent.
Younger users reporthigh stress and poor sleep qualityas top daily issues, yet also say current apps feel too generic or disconnected — creating a clear gap for a holistic, habit-focused solution.
Key Insight
"The market is ready — but the gap is not in motivation, it's in structure. Users need a companion that adapts to their whole life, not just their goals."
Feature 1
● Live Habit Tracking
● Motivation messages
● Routine progress feedback
Feature 2
● Quick routine creation
● Guided setup
● Calendar sync
Feature 3
● Customizable dashboard
● Support and specialized messages
Opportunities
Feature 1
● Live Habit Tracking
● Motivation messages
● Routine progress feedback
Feature 2
● Quick routine creation
● Guided setup
● Calendar sync
Feature 3
● Customizable dashboard
● Support and specialized messages
Competitive Analysis
No motivational feedback or messages
Opportunity: Motivational text
Opportunity: Feedback message supported with statistics
No motivational feedback or messages
Competitive Analysis
Gap: Card positions cannot be personolized
Opportunity: Able to customize the position of cards on dashboard
Final Solution
Final Results
Key Learning
📊 Metric research — identified key performance indicators relevant to the wellness space
🔍 Competitive analysis — mapped existing players and evaluated their strengths and gaps
📍 Market positioning — defined where the app stands and why it's different
💡 Gap identification — uncovered underserved opportunities to guide product direction